One of the things I have noticed about us Kippers is that we are pretty active online. In terms of activity, UKIP-orientated Facebook Groups are a go-go.
Given the election, I think we should be thinking how we can utilise this energy to as part of our campaigning strategy.
First things first, this is something Donald Trump, love him or loath, quickly grasped, the internet affords us a massive opportunity to circumnavigate the mainstream media and get our message out there directly to voters. We are long past the days when courting the media barons is an essential part of political communications. Incidentally, it is also something Nigel Farage has done via YouTube. This is especially helpful, again as Trump found, if the mainstream media are likely to distort the message you want to send and lets be honest, this happens to UKIP a lot.
Behind the Trump movement was a whole counter-cultural media that has as its sole aim exposing and opposing the political establishment, typified by websites like Infowars, but this is something the UK currently lacks. Paul Joseph Watson is a hugely successful polemicist with Infowars but his main focus is US politics. Arron Banks seems to have realised the importance of this by launching Westmonster but there is scope to do plenty more.
The second major part the internet can play is in organisation. This is especially relevant given the fact that UKIP will not be standing in every seat. So, people will need to know what is going on and where – to this end I have set up a Facebook Group to help facilitate this process. Online campaigning also has the significant advantage of being cost effective and activist driven – something proponents of direct democracy, like John Rees Evans should find appealing.
In this election, we could take a huge step forward in our online campaigning and lay the groundwork for future electoral successes.