The New Logo Of UKIP
I have always liked the UKIP pound sign. I think it aptly represents British patriotism and independence. It is also widely recognised – even my two year old daughter sees it and says “UKIP.” (Repeatedly, to the point of almost compromising my sanity!) I was therefore extremely apprehensive about what the temporary party establishment would replace it with. A vote should have been put to all members once we had chosen a new leader.
I have to say I’m pleasantly surprised. The main thing is that it also represents patriotism and independence. Few symbols are more British than a lion with a Union Flag in its mane. It is a long established fact that lions, though they are African animals, have come to represent Britain. They were adopted to typify bravery, as with Richard The Lionheart.
There is a rumour circulating in the media that the FA Premier League are considering taking legal action for copyright infringement, as their logo is a lion’s head too. I believe that this would be a frivolous endeavour. As far as I am concerned, (though admittedly I have no expertise on legality) the two icons are sufficiently different. Our lion’s face is much more detailed and far superior. Their lion is wearing a crown, UKIP’s is not. As mentioned above, our lion’s mane contains a Union Flag which is completely absent in the Premier League logo.
Lions serve as emblems for several British football teams as well, including: the England football team who are known as The Three Lions (including the women’s team who are known as The Lionesses); Chelsea FC; and Aston Villa FC. Are they all expected to sue UKIP? Why do Chelsea not sue Aston Villa, or vice versa, as their logos both contain lions posed in similar stances? The England cricket team also utilises a three lions icon and the touring rugby team of our home nations is actually named The British And Irish Lions.
We are not the first British political party to use a logo that looks a little like that of a sporting institution. The Labour rose is remarkably similar in appearance to the England Rugby rose. So why have Labour not been sued? I suggest that it is merely because they are not UKIP. We all know of the discrimination that Kippers have had to endure from biased bodies.
I am of the opinion that it could be improved with more colour. If the appropriate areas of the mane were hued bright blue and red, the British flag would be displayed more prominently. It has been pointed out to me that this would be more expensive to print, which is a valid point. I wonder whether we could employ two versions – one colourful for use online and in the media, one monochromatic for printing purposes such as leaflets and postal ballots. For those who object to the use of blue and red on the basis that these colours are associated with Labour and the Tories, consider these points: other parties do not own monopolies on colours; UKIP encapsulate views from both the left and right wings of politics; and mixing red with blue produces purple.
The lion’s head may also inspire our public speakers to compose powerful verbal symbology, for example “UKIP is a sleeping lion that is waking up!”
To sum up, I believe that UKIP are innocent of plagiarism and I interpret our new logo as implying that our party is a proud, strong and brave British beast that will now rouse from slumber. I could not have hoped for any more than that.