POLITICALLY CORRECT MADNESS: Ben & Jerry’s Pro Migrant Halal Ice Cream
If you go down to the ice cream counter today then you could well be in for a big surprise. Ben & Jerrys have continued their long-standing diversification from making ice cream into political campaigning. They are now campaigning to take in more refugees, and are putting common pro-migration slogans on their ice cream tubs and making sure to tick all the PC boxes by making their gelatin Halal.
Ben & Jerry’s UK & Ireland Marketing Manager Christina Dunn, explained:
“We have teamed up with the International Rescue Committee to say we are together for refugees, and we are urging concerned citizens and ice cream lovers everywhere to join us in helping to give vulnerable refugees a safe place to call home.”
However, this is not the first time they have dabbled in politics. In fact, the co-founders of Ben & Jerrys have been “politically active for decades”. Recently, they signed a letter demanding a tax increase for the wealthy and past political histories have featured on such flavour sensations as ‘Rainforest Crunch’ or ‘Imagine Whirled Peace’. Bernie Sanders Presidential run was commemorated by an unofficial flavour called ‘Bernies Yearning’.
In a frankly mind-bending, bizarre intervention they suggested that choosing certain ice cream flavours is a sign of ‘implicit bias’; their Twitter account provided a link to a blog post positing that the reason why people are condition to think that certain flavors taste good when combined – such as their ‘Half Baked’ brownie and cookie dough confection – is due to conditioning, not unlike implicit bias.
Implicit bias is the theory that unconscious attitudes or stereotypes affect our understanding, actions, and decisions. The post then goes on to discuss cultural stereotypes and systemic racism, before urging people to take an implicit bias test and engage in a ‘bias cleanse,’ among other things. In and of itself, without the political connotations, implicit bias was described as “pseudoscience that tastes like day-old vomit” on Twitter by actor Travis Wester.
This nonsense was predictably met by a furious Twitterstorm. However, the furious demand that Ben & Jerry’s stick to making ice cream was dismissed out of hand by the company who replied ‘this is a values-based business you know’. I personally won’t be buying Ben and Jerry’s again and don’t think any patriotic conservatives should as they will just be financing the propagation of liberal propaganda.