No Logo? Future Of UKIPs Logo ‘Under Consideration’
‘Can I ask about the logo?’ came the question from the floor at UKIP’s mini-conference in London yesterday. The half-joking reply from Henry Bolton, ‘Oh, I thought we had got away without discussing that’, told us all we need to know on one level. As an issue, it is something of a running sore.
You can’t help but feel sorry for Henry who was lumbered with the lion and had no actual real input into its adoption. Still, the same could be said of the UKIP membership but that is the fault of not the current leadership but the previous one. It is also the fault of those who thought the prudent approach was to build the new vehicle before the driver had been decided.
A straw poll of those present found a small number of lion supporters with the overwhelming majority backing the continuation of the £ sign. Where we go from here has yet to be decided, Henry explained. He cannot simply decide to overturn the decision to adopt the lion because it was voted on by the NEC and as leader he cannot void an NEC decision in that manner. However, he is considering a range of options including, potentially, the issue being put to the vote of the entire membership.
This would probably be the ideal outcome. Changing back to the £ sign would incur a political penalty in terms of mockery received but there would be little logistical penalty as no leaflets etc have yet to be created using the new logo. It would also be a fine way to signal democratic intent and a strong commitment to membership strengthening membership participation in the governance of the Party.