LETTERS TO THE EDITOR 17/03/18: Biased Advertising?
Am I the only one who has noticed how advertising, particularly of cars, is biased towards overseas?
I have just watched an advert for the Mini, built just down the road from me and central to my area as County Organiser for Oxfordshire, and it is on foreign plates and LEFT-HAND DRIVE! They have the cheek to advertise a car, which is a BRITISH icon in an earlier time, that is built in the UK by a local, though not indigenous, workforce, to sell, to a British customer base, on More 4, a channel only available in the UK.
Mini is not alone in advertising LHD cars here, it is Fiat I think who advertise a high-performance vehicle on our TV, with the disclaimer that the bottom in small letters, stating that the model showed is not even available in the UK, who on earth would even consider buying, or trying to buy something that does not meet UK specs?
It is not just cars that fall foul of my sense of the ridiculous. It seems that the simple wish to save money has reached fetish proportions, I refer to the washing detergents contained in capsules, designed to wash our clothes properly at 30centigrade or 86 Fahrenheit in real money, the temperature of a nice warm swimming pool. The darn things are so full of chemicals that they need to be locked in Fort Knox as they are so dangerous if children even touch them, Lord knows what residue is left on your clothes if the rinse cycle on your machine is not very good. These chemicals do not, however, finish with the rinse, eventually they end up in the sea, in our fishing waters, with reports of hermaphrodite fish on the increase, is this down to these dangerous chemicals, before long the fight Mike Hookam is putting up will not matter as there will be no fish to catch! These wash pods designed to reduce energy use are destroying the planet.
Recently, microbeads have been removed from ladies facial scrubs and mechanics hand cleaners, the solution to this lack of abrasive is very simple, a good quality liquid soap, or Fairy Liquid for the mechanics among us, and a spoonful of granulated sugar works just as well if not better than Swarfiga, and half the price. Having a perfect manly complexion I have no need of a facial scrub, but if it will clean my hands after doing work on the car, I reckon it would work on a ladies or ladies delicate skin. Such is the power of advertising, selling us cars in a form that is marginally safe or not available here and, all in the name of being “Green”.
We may save a few quid on the energy bill but only by using chemicals that children must not even touch, and will eventually depopulate the sea. How long before our drinking water is contaminated, and we revert to a time where water was not safe to drink, and in order to be made safe, it had to be used to make beer? Hang on, I take it all back! Make beer rather than drink water (I never do, fish fornicate in water), at least then, while the politicians screw the planet and all our lives, we will at least not be in a fit state to even care!
Joking aside, life has to be a balance, but as we turn more to renewables, a debate for another day, and rely less on fossil fuels, why do we need to use these dangerous chemicals to make our clothes clean, when all that is needed is a bit more heat. Watch the adverts, and I am sure you will see many examples of this madness, I am sure you will, and if you read the packaging, often not recycle friendly there will be the number of the EU directive that demands we kill the planet. Yet another reason to walk away now!